Spinning Straw Into Gold (overview)

Find out why so few turn their data
into money and also how to do it.

It IS  possible to turn data into money. I’ve seen millions of extra dollars generated on one mailing, catalog response rates of over 100% because of modeling. In the past 6 years, we have beaten 8 modeling firms in 11 massive tests... Gold can happen, but it generally does not happen. People think it is a systems problem and it is NOT a systems problem. It is a thinking problem, it is a brain problem.

Consider the Grimm's story of Rumpelstiltskin. A miller says his daughter can spin straw into gold (a big lie). The king sends for the daughter and says, “Here is a room filled with straw. Spin it into straw or you die in the morning.” 

The database marketing industry also has lies. Only by exposing the lies, can we spin straw into gold. 
more...  

Just posted a short version of my book Spinning Straw Into Gold finished the audio recordings today as well.  

Why am I promoting a book that is almost a decade old?  When I first wrote this, I knew that I was on to something.  Being largely self-taught in statistics and modeling, I kept being amazed that we not only beat mature mailers, but also seasoned modeling companies.  However, since we have continued to pile up wins (so great that we've been accused of 'cheating') I knew I needed to reiterate WHY our system WINS.  It is because we think about the process and have spent over 20 years molding and perfecting a system to achieve it.  Last week I opened our doors to a company that builds databases.  We spent a day showing them everything we could.  Why?  Because this isn't a system that can be easily copied, even if the technology were simple (it isn't) it could take years to prove that it was working as expected... then more years to run all the tests which ours has won.  In addition, it incorporates so much that we have learned from our world class clients - yes, we also include their variables in their systems.  There is a reason why it works and the time has come to share this amazing breakthrough.

Look over this article and see if it makes sense... and if it does, perhaps we should talk about how you handle your customer contact system.

I'm working with Author Marketing Club to promote my book on Kindle - click this picture to check it out.