Tuesday, July 10, 2012

How Valuable is Your #BIGData?

From "Spinning Straw Into Gold" by John Miglautsch @JRMigs

I don’t know much about straw so I called my friend at the local feed mill (like the miller). “The first thing you must know about straw” he told me, “straw is NOT hay.” Hay is made from the green grass that they cut through the summer. “Hay goes into an animal, nourishes it, feeds it. Straw is what goes under the animal and catches what comes out of the animal.”

Straw is a byproduct of wheat, you cut the grain off the top and the stalk that is left is almost worthless. It is used as a cleaning product.

You have to understand that like straw, most of your precious data is worthless - straw.

This is fundamental.

If you get nothing else out of this, understand this.

Your data is mostly worthless.

If you can face that, you are far ahead of your competition in turning data into money.

The continuation of this point is available on a new post on MigMar.com @JRMigs

Sherwin-Williams Integrated Marketing

http://ow.ly/c8Znd Sherwin-Williams is implementing B-B #IntegratedMarketing to reach out to body shops in a variety of ways.

Monday, July 9, 2012

Web Analytics, the OTHER dismal science

Amazing article on the futility of consumer behavior #prediction with #BigData. Will voice of sanity be heard before we #drownInData ? http://ow.ly/c7brh If you like this you might also like http://bit.ly/McLWsp @jrmigs <><

One Month In

After just a month (or so) of trying to figure out Social Media, I have received one international speaking invitation, sold an unexpected book in New Zealand, re-connected with a half-dozen long-time friends in the Direct Marketing community. The hard numbers are: followers:6->53, Klout 5->21 Most importantly, new vigor for connecting with the #BigData industry - lost without a compass. :)