The Hubris of Marketing

Marketoons

Hubris: "...an excess of ambition, pride, etc, ultimately causing the transgressor's ruin."

After you've been around a few decades, you realize that there are only two kinds of marketing - the kind that works... long term... and the fads.  I love the fads, they have the biggest booths at the trade shows, lots of sharp young people and often as not - they even have a new vocabulary of trending hashtags (see I know a few myself).   It doesn't surprise me that there are new terms for the same old... what surprises me is that so much of the meaning has been left behind.  Even more startling... that clients either gobble up the fads (for a while) or decide that they've been burned too many times and can forget marketing strategy all together. 

I guess I can't really blame them... I was that sharp young guy who didn't know what he didn't know - or even know enough not to spout off about it.  My recommendation - find someone who has a track record of success - you can be the one to translate the wisdom into the latest buzz words... and he may not even mind.

Social Media Adventure Update

In June 2012, I began my social media adventure.  I had approx. 200 contacts on Linked-In and 3 followers on Twitter.  As of today, I have 262 followers on Twitter and 411 on Linked-In.  I have also met and reconnected with some terrific people.

I posted two video blogs - I think I'm going to like that the best.  I have re-energized my vision for direct marketing and I will be speaking ad ECMOD in London the last week of November.  

If we have not yet met, feel free to follow, connect, retweet or whatever.  Hopefully I will be speaking near you and we can grab a cup of coffee.  In the meantime, if you have a topic you'd like to discuss, comment and lets start a conversation.  As you can see (below) I'm starting to get how to make it easier for you to connect.

In the next few weeks, I'm hoping to convert my book, Spinning Straw Into Gold into both a Kindle version and an audio book.  I've built my first facebook app and will be attempting to create a viral system to get you lots of cool offers.  I'm not sure of the business benefit of facebook and google+ so I'm tip-toeing into those with my main focus going to Twitter and Linked-In.

@JRMigs twitter bio
my website
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my linked-in public page
linked-in business page