Yes, I published this book 10 years ago. How could a ten year old book in a highly technical and fast moving category have anything to say to today's BIGdata professionals. Well, in the past 10 years, we created 4 new case studies and won 11 documented head-2-head tests against 8 of the worlds best modelers. In one of the last, our names out performed them by 321%. I doubt there is another modeling company in the world that has that kind of competitive success story. If your company is struggling with your customer data, this is a MUST READ.
To promote the book, I have joined with
Authors Marketing Club. It is essentially an author's co-op where we download, review and promote each other's books. First promotion launches 11/14/12... I'll keep you posted - literally!
Book Marketing & Selling Tips for Authors
