Is this what I signed up for?

You've read that I've been trying to increase my "Platform" with #SocialMedia (note the cool #hashtag). I've tried thinking of all the cool things I've ever said... maybe I can remember some... then again, I'm at my best in an extemporaneous context. This makes my blog - at least at this point a bit less than #pithy.

To learn the ropes, I've been following my friends - I must admit my admiration for their continuous blog effluence has increased exponentially. (I'm wondering if euphuism is rewarded in twitter Klout rankings?)

Does this kind of 'communication' advance civilization? My #followers have increased 383% so it must be making some kind of #contribution. (I haven't studied hashtags yet, except to know I should put some in.) So, if you're looking for serious posts to move you to the next level - check out my #TwitterLists cause I do have some super wonderful friends.

Platform by Michael Hyatt

I attended a very practical teleconference yesterday with @MichaelHyatt. I also purchased his book, Platform. It landed in my Kindle, complete with live links to tons of sites, full of information on tools and suggestions. There is a special offer for the book on http://michaelhyatt.com.

#RFM in Social Media

I've been taking classes in Social Media (believe it or not) and they suggest that I should find a search term that others might be looking into. Since I've had major wins in catalog circulation I tried that. Well both terms are a bit too general I think. I use predictive modeling but I find tweets by super models. If I use quotes to combine the terms I find people in financial analysis which I really know nothing about. In the shower this morning I thought about #RFM. It stands for Recency, Frequency, Monetary. It is the foundation of almost all customer scoring. Unfortunately, with most formulas, RFM masks the potential of the best customers and also smudges the the worst into one big glop. We virtually always beat #RFM by working a lot harder, creating a host of additional variables. So, I'm going with #RFM (or e-RFM) and we'll keep exploring with Social Media.

The Tyranny of Time-Saving Social Media

OK, so now I'm engaging on Social Media - as you all know, my tweets feed my hoots which post to my site and my reading list comes up on my blog which now should post to my site as well. I look away from my screen and there are 99+ new tweets from all across the world - on every topic imaginable. These are people I'm "following" so I guess I should read it. I've managed to limit Linkedin (I wonder if this will post there?) to actual posts (not who's now connected to whom) but nevertheless it is endless. TV commercials happen when I'm not watching... but these are friends and people who I want to "connect" with. Is it OK to ignore their precious broadcasts. I guess it is... if they really wanted me to hear about the latest battery-saving Droid tips, they would drop over with a case of beer. LOL John <><

The Post that Ate the Internet?

I am very concerned.  My post feeds my blog, to RSS into other pages, twitter, facebook, linkedin, onto my site which may feed my blog - could this take over the web?

The Adventure Begins (again)

The adventure began a few weeks ago, with the end of a 6 year gig. A very large catalog hired us to pull all their customer names, to relieve the burden from their IT while converting their order entry system. In the process, our analytics were compared with some of the best modelers in the world. We won eleven tests against eight systems but that is another story. Anyway, I took another assignment - trying to grow an e-commerce company with very little spending (something all marketers wish to accomplish). They have great products and a small loyal following. "Lets try Social Media..." My head is starting to swim... partly from staying up until 2am a few nights (because that was the only time the training videos I'd purchased would play)...partly from trying to program joomla, hootsuite, twitter, facebook and linkedin to talk with each other... now that I have this working for myself, I just have to figure out what to say :)