Getting Started in Direct Marketing

The question of Direct Marketing has gone through several evolutions. I remember when I was young, the national association was the Direct Mail Marketing Association. Direct mail went back into the 1800's, it was the proven, measurable and testable.

More than a few years ago, I was in a ad agency... I was the 'direct mail' guy. They asked me, "What is the difference between what we do and direct marketing?" So I wrote an article, Why Direct Marketing is Misunderstood. Excellent, check it out.

Getting a Blog Started

After over 20 years in my own consulting business and over 30 in the industry... its time to dredge up some of those 'brilliant' ideas and post them to the Net for all to see. Of course its one thing to start a blog and quite another to keep one going. So for the moment, I promise to start... only time will tell if I keep faithful. Feel free to contact me if you'd like to prod me into consistency... or just get an interesting question answered. My career started in design, print sales, industrial sales then consulting. Now I do strategic planning and analytical statistics... my my. And whether qualified or not, I'm happy to share on almost any topic. Let the dialog begin